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A small collection of my work...
Dartmoor Cycles
Create new branding for a long-established mountain bike shop in South West England.
Dartmoor Cycles logo
The brief for this project was to rebrand the shop with a logo that was bright, bold and modern, whilst also being clear, uncomplicated and instantly recognisable/easy to read. The shop specialises in downhill mountain bikes and equipment, so the client also wanted this to be represented in the final design.
Dartmoor Cycles team kit
Following the completion of the branding project, the client asked me to design a new jersey for the shop riders. They wanted it to focus around the branding, using the same colours and bold, modern styling as the new logo. They also required the shop motto of 'ready, fire, aim' to be subtly included in the design.
Dartmoor Cycles branding
The logo I designed for Dartmoor Cycles is used throughout their business. It is on the shop, on the website, on the van, on the team kit and even on the bikes!
